Services Positioning: the Soup-to-nuts trap (3 parts)

On a recent check, the NASSCOM directory of IT Services and BPO companies total up to over 1000—and this is just the tip of the iceberg. There are possibly thrice those numbers out in the Indian market that haven’t bothered to register in the ambitious directory. In 2007, the more popularly known SWITCH companies (Satyam, [...]

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