IT Services Marketing » Market Commentary

CSAT is for losers

15 June 2011

Why on Earth would you want to run a customer satisfaction (CSAT) survey? If you are basing your client relationship on just “satisfactory” benchmarks from the past engagements, you’ve lost the game already. A “satisfied” customer is probably just waiting to jump the relationship when a new vendor comes along with a better pricing or [...]

Did you see the latest SAP overhaul?

20 May 2011

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I am wondering at the way SAP has scrambled to put up the new site. The logo has been tweaked to look (ugh!) Web 2.0 or modern (doh!). The content management system shows jargon code after the URL, and on the main news segment in the home page, you see broken HTML tags left unchecked. [...]

Opportunities for IT Services Firms in 2010

8 February 2010

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The CIOs have declared this as the year of transition. In a recently released Gartner research report, over 1500 CIOs have said that 2010 will see a transition not only economically and strategically, but also in terms of technology– “from heavier weight technologies to lighter weight technologies such as virtualization, cloud computing and web 2.0.” [...]

They are hiring again!!

20 January 2010

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With what seems to be a “come back” for the IT outsourcers, most of the biggies are hiring staff, and how! The leading IT companies in India, like Infosys, Wipro, Mahindra Sathyam, TCS and Cognisant are opening their gates to welcome new talents, especially in their middle and senior level. According to an ET report, [...]

Good news for the Indian outsourcers

13 January 2010

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If the Infosys revenue report for the quarter ended December 31, 2009 is anything to go by, the offshore outsourcers are recovering and in fact managing to make profits. According to a Networkworld report , India’s second largest outsourcer, reported on Tuesday revenue of US$1.2 billion, up 5.2 percent over the same quarter in the [...]