More feathers but one hat

Amid the current economic downturn, it can be tempting for service providers to accept any opportunity that comes their way, even if it involves stretching beyond their core competencies. Big mistake. While we still endorse diversification as ‘the mantra’ to capitalize on market inefficiencies, the company’s positioning and service capabilities carry much more weight. Though [...]

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Crisis? You mean opportunities?

At a time when traditional technology service providers are struggling to co-exist with the competitive SaaS and cloud computing market, innovation still remains the nucleus of any success story. Though the timing may seem inappropriate, given the harsh economic realities all over the world, we believe maintaining status quo would be the biggest folly technology [...]

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IBM and India: I like my White Guy in the Cupboard…

Papers are avidly describing how IBM is handily winning deals with Indian corporations like Reliance, Bharti and others, where the Indian WITCH group (sorry Satyam!) is losing out. What is it with these corporate netas? They don’t trust home-grown talent? Need the white guys in their cupboards? Fie!

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Think Out of the (in)Box

A recent study by a leading marketing services firm has revealed that firms that cut manufacturing and administrative functions during recession earn more profits than those that brought down their expenditure on marketing. But with the current economic scenario stretching the IT marketing budgets thin, how can firms contain the costs of acquiring and retaining [...]

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