Our company is different…but let us conform

I run a marketing communication firm where we help numerous IT Services firms with their positioning to go-to-market evolution. Often, we hear the firms begin their pitch with a slide on “How we are different…” and have 3 bullet points that almost unfailingly appear: - We provide end-to-end services and solutions - We have onsite, [...]

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NASSCOM’s brave opinion

In a news comment, Ganesh Natarajan of NASSCOM, India’s premier software association claims that India’s IT market remains safe inspite of US and world recession trends. While I can understand that the India IT pool can become the world’s supply depot (quite like how China is a world manufacturing hub), I am wondering at the [...]

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