Archive | May, 2008
Soup-to-nuts [Part 2]
What you are reading so far may sound contrarian to all the market feeds on the optimistic state of the IT services market, India’s growth potential in becoming a technology hub and so on. All of them maybe true and mostly have merit through market data support—of the past years of growth, evolution, and maturity. [...]
Continue reading...Services Positioning: the Soup-to-nuts trap (3 parts)
28 May 2008
On a recent check, the NASSCOM directory of IT Services and BPO companies total up to over 1000—and this is just the tip of the iceberg. There are possibly thrice those numbers out in the Indian market that haven’t bothered to register in the ambitious directory. In 2007, the more popularly known SWITCH companies (Satyam, [...]
Continue reading...Is there a BITE in your communication?
6 May 2008
In the rush to sell your capabilities and solutions, there is intense pressure to create massive laundry lists of solutions, expertise, methodologies, and so on in the communication. This does nothing but firmly place you back in the quagmire of commonality, where every services company is saying the same stuff. So, let us stop for [...]
Continue reading...
30 May 2008
0 Comments