Archive | Uncategorized RSS feed for this category
Selling the promise
When you travel, why do you prefer a particular hotel chain? Why do you lean towards a specific restaurant? Human beings buy promises. The Sheraton (or Marriott, Hilton, Ritz) promise you a certain set of standard comfort elements and quality. The Buca or Il Fornaio promise a certain menu and food. Services industry competitors sell [...]
Continue reading...Vision Problem: Why Clients and Vendors don’t see the elephant
18 June 2009
Last month, I hosted a Breakfast With CIOs session in Silicon Valley. This very interesting session gave some insights on the pressures a CIO is facing: - Selling IT to the C Suite as a critical component to the business is getting difficult everyday due to: – C-suite not seeing IT as critical – Projects [...]
Continue reading...US competing closely with India
14 May 2009
That’s the best way to read the findings of a recent study by BDO Seidman LLP, an accounting and consulting organization. The study reveals that nearly a quarter of the chief financial officers at U.S. technology businesses who outsource plan to consider the United States as the main outsourcing destination in 2009. The obvious reason [...]
Continue reading...Flu Hits Mexican Offshoring Business
10 May 2009
Even after Gartner listed Mexico as one of the top 30 offshore locations, the country has been struggling to enter the spotlight of today’s global outsourcing arena. While concerns over border violence and drug-related crime have already overshadowed the benefits of Mexico’s proximity to US, swine flu is now the latest blow for the Mexican [...]
Continue reading...Think Out of the (in)Box
10 April 2009
A recent study by a leading marketing services firm has revealed that firms that cut manufacturing and administrative functions during recession earn more profits than those that brought down their expenditure on marketing. But with the current economic scenario stretching the IT marketing budgets thin, how can firms contain the costs of acquiring and retaining [...]
Continue reading...A wake-up call for the body shoppers
14 March 2009
The last decade has been kind to bodyshoppers who escaped under the USCIS scanner, brought in talent (that in itself is questionable) on a dubious visa justification, and made a pile by shopping these folks around. From the experiences of many consultants I have met, this decade was quite like before Lincoln abolished the dark [...]
Continue reading...Opportunities galore, but is the Indian IT industry equipped?
25 February 2009
In these troubled times, the grass, as always, seems to be greener on the other side. As troubled American firms are scaling back, an increasing number of IT outsourcing companies both in India and abroad are realizing that the center of gravity need not always be the US. Today, the force is where opportunities abound. [...]
Continue reading...SWITCH becomes WITCH
9 January 2009
Wow…in a short 30 days, an ironic twist occurs. A company named Satyam, meaning “truth” screws its investors, messes up customer integrity, and finally leaves 53000-odd trusting employees adrift. Drop the S, now the Indian IT world becomes a WITCH-hunt. Wow Karthik
Continue reading...NASSCOM’s brave opinion
11 November 2008
In a news comment, Ganesh Natarajan of NASSCOM, India’s premier software association claims that India’s IT market remains safe inspite of US and world recession trends. While I can understand that the India IT pool can become the world’s supply depot (quite like how China is a world manufacturing hub), I am wondering at the [...]
Continue reading...Learning from the movies
27 October 2008
Star Wars. The Dollar Series. High School Musical. Indiana Jones. What can services companies take away from these success stories? It is far easier to market successive versions of a successful formula. How can you apply this in your IT Services business? Some leading marketing gurus in the business gave in some insights: 1. Productize [...]
Continue reading...
19 October 2009
0 Comments